Interior Designers: Betwin Space Design
Area: 224 m²
Year: 2020
Photographs: Yong-Joon Choi
Architect In Charge:Jung-Gon Kim, Hwan-woo Oh
Design Team:Betwin Space
Client:Global Brandsgroup Limited
City:Namyangju-si
Country:South Korea

室內設計師:Betwin空間設計
面積:224平方米
年:2020
照片:崔容俊
負責建築師:金正剛,吳煥宇
設計團隊:Betwin Space
客戶:環球品牌集團有限公司
城市:南陽州市
國家:韓國

Lots of brands are moving from offline shops to online shops with the trend of untact society resulted from COVID-19. Consumers are no longer interested in offline shops that only sell products. To revive offline shops, there should be special factors except selling only products that can attract consumers. Spyder Haven, located in Namyangju city, Gyeonggi do, plays its role as a complex sports and culture space as well as an outlet shop meeting the trend.

隨著COVID-19的出現,社會的未趨於發展的趨勢,許多品牌正從線下商店轉向在線商店。 消費者不再對僅銷售產品的線下商店感興趣。 要振興線下商店,除了出售僅能吸引消費者的產品外,還應該有其他特殊因素。 Spyder Haven位於京畿道南陽州市,它扮演著一個複雜的體育和文化空間以及順應潮流的直銷店的角色。

The design concept is ‘The Power of Core.’ The slogan of Spyder brand is ‘LIMITLESS’. It shows the source of hidden power of Spyders that challenges limit. It suggests that a brand can satisfy consumers with the space of Spyder Haven as a community hub. Atypical shape of pipe structures that stretch upward emphasizes façade design showing spider’s web. It also visually shows strong image of the brand at the same time. It is nature friendly not damaging the surrounding environment. The design is easy to recognize so that it can transfer the identity of Spyder Haven.

設計概念是“核心力量”。Spyder品牌的口號是“ LIMITLESS”。 它顯示了挑戰極限的Spyders隱藏力量的來源。 這表明品牌可以利用Spyder Haven作為社區樞紐的空間來滿足消費者的需求。 向上伸展的非典型管道結構形狀強調了立面設計,顯示了蜘蛛網。 同時在視覺上顯示品牌的強烈形象。 這是自然友好的,不會破壞周圍的環境。 該設計易於識別,因此可以傳遞Spyder Haven的身份。

The design concept is ‘The Power of Core.’ The slogan of Spyder brand is ‘LIMITLESS’. It shows the source of hidden power of Spyders that challenges limit. It suggests that a brand can satisfy consumers with the space of Spyder Haven as a community hub. Atypical shape of pipe structures that stretch upward emphasizes façade design showing spider’s web. It also visually shows strong image of the brand at the same time. It is nature friendly not damaging the surrounding environment. The design is easy to recognize so that it can transfer the identity of Spyder Haven.

設計概念是“核心力量”。Spyder品牌的口號是“ LIMITLESS”。 它顯示了挑戰極限的Spyders隱藏力量的來源。 這表明品牌可以利用Spyder Haven作為社區樞紐的空間來滿足消費者的需求。 向上伸展的非典型管道結構形狀強調了立面設計,顯示了蜘蛛網。 同時在視覺上顯示品牌的強烈形象。 這是自然友好的,不會破壞周圍的環境。 該設計易於識別,因此可以傳遞Spyder Haven的身份。

They provide futsal game and training programs at the stadium outside the shop so that the customers can participate in the league and classes not just purchasing goods. They can positively participate and understand the brand through the programs. It will naturally attract the customers who have different purposes to visit the place. If you enter into the futsal stadium, there are two buildings. One is for outlet and another is studio.

他們在商店外的體育場提供五人制足球比賽和訓練計劃,以便客戶不僅可以購買商品,還可以參加聯賽和課程。 他們可以通過計劃積極參與並了解品牌。 它自然會吸引有不同目的的顧客來此參觀。 如果您進入五人制足球場,這裡有兩座建築物。 一種是出口,另一種是工作室。

It used stud as finishing materials for the outlet which has the main goal of selling products. People can get the image of rough space with the densely arranged studs that are attached to the wall vertically. They can use the walls flexibly if necessary using the channel system inserted regularly between studs. It accomplished unique and strong image with hanger design that makes uses of rack furniture.

它使用螺柱作為出口的飾面材料,其主要目標是銷售產品。 人們可以通過垂直排列固定在牆上的密集螺柱獲得粗糙空間的圖像。 他們可以根據需要靈活地使用牆壁,方法是定期在雙頭螺栓之間插入通道系統。 它通過利用機架式家具的衣架設計實現了獨特而強烈的形象。

Studio is a complex space that can accommodate sports leagues held by Spyder Korea, YouTube filming and taking pictures. It can also be used as Spyder Lap. They can install stage lightings using the truss structure on the ceiling. With its minimal finish, they can enjoy variety of contents activities. It is significant that Spyder Haven is an outlet space with unique design using industrial materials that we can see easily around us. It provides consumers with variety of contents so that people can see the direction of the brand after Corona pandemic.

Studio是一個複雜的空間,可以容納Spyder Korea舉辦的體育聯賽,YouTube拍攝和拍照。 它也可以用作Spyder Lap。 他們可以使用天花板上的桁架結構安裝舞台照明。 只需完成很少的內容,他們就可以享受各種內容活動。 值得一提的是,Spyder Haven是一個採用獨特工業設計的集散地,我們可以很容易地看到周圍的工業材料。 它為消費者提供了各種各樣的內容,使人們可以在電暈大流行之後看到品牌的發展方向。

FROM:https://www.archdaily.com/949195/spyder-haven-store-betwin-space-design?ad_source=search&ad_medium=search_result_projects

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