American hotel company Ace Hotel has permanently closed its outpost in Shoreditch, London, after shutting the venue temporarily due to the coronavirus pandemic.
Ace Hotel Group confirmed on Instagram last night that the Shoreditch High Street hotel, which was shuttered temporarily in March, will not reopen under the Ace name.
“We’re heartbroken to announce that our longtime home on [Shoreditch] High Street will no longer continue as Ace Hotel London Shoreditch,” it said, hinting that it plans to open at another location in the city in future.
“We fell in love with that energy, and we’re excited to build a new home in London in the hopeful, renewed future,” it said.
美國酒店公司Ace Hotel因冠狀病毒大流行暫時關閉了場地，因此永久關閉了其在倫敦Shoreditch的前哨基地。
Ace Hotel Group昨晚在Instagram上確認，於3月份暫時關閉的Shoreditch High Street酒店將不會以Ace名稱重新開放。
它表示：“我們很傷心地宣布，我們在[Shoreditch] High Street的長期住所將不再是Ace Hotel London Shoreditch的延續，”它暗示未來計劃在這座城市的另一個地點開業。
它說：“我們愛上了這種能量，我們很高興在充滿希望的新未來中在倫敦建新房。”
Lore Group plans to relaunch hotel under new brand｜Lore Group計劃重新推出新品牌的酒店
Hotel operator Lore Group, which owns the building, said it planned to renovate the hotel and re-open it under its own management.
“Given the unprecedented impact of COVID-19, the Ace Hotel and its outlets will remain closed so that we can invest in significant renovation that will both refresh and enhance the guest experience,” a spokesperson for Lore Group told Dezeen.
“We are also taking over direct management of the hotel, consistent with the other premium hotels in our collection. We are grateful to Ace for helping us make the hotel what it is today and look forward to welcoming guests back once the work is complete.”
Lore Group also owns the Sea Containers London hotel, which was formerly operated under the Mondrian brand, and features interiors designed by Tom Dixon.
擁有該建築物的酒店經營者Lore Group表示，計劃翻新酒店並在自己的管理下重新開放。
Lore Group的發言人告訴Dezeen：“鑑於COVID-19的空前影響，Ace酒店及其門店將保持關閉，以便我們可以投資進行重大翻新，既可以刷新並增強客人的體驗。”
“我們還將接管該酒店的直接管理，與我們的其他高級酒店保持一致。我們非常感謝Ace幫助我們使酒店保持今天的狀態，並期待工作完成後歡迎客人光臨。 ”
勞爾集團還擁有倫敦海運集裝箱酒店，該酒店以前以蒙德里安（Mondrian）品牌運營，其內飾由湯姆·迪克森（Tom Dixon）設計。
First Ace Hotel outside the USA｜美國以外的第一王牌酒店
Designed by Universal Design Studio, the 258-room Ace hotel opened in 2013 and help seal Shoreditch’s reputation as a trendsetting district. It quickly became a hub for London’s design scene, hosting numerous exhibitions and events.
“As our first hotel outside the US, it was built as an open satellite for the extraordinary energy ignited by the city itself,” the brand said.
Tragically, Ace Hotels co-founder Alex Calderwood died in one of the rooms shortly after the hotel opened. In 2015, it was sold by previous owner Starwood Capital Group to a company called Limulus.
由通用設計工作室（Universal Design Studio）設計的，擁有258間客房的Ace酒店於2013年開業，有助於鞏固肖爾迪奇（Shoreditch）作為引領潮流的地區的聲譽。 它迅速成為倫敦設計界的樞紐，舉辦了許多展覽和活動。
該品牌說：“這是我們在美國以外的第一家酒店，它是為城市本身點燃的非凡能量而建造的開放式衛星。”
不幸的是，Ace Hotels的聯合創始人Alex Calderwood在酒店開業後不久就死於其中一間客房。 2015年，它由先前的所有者喜達屋資本集團（Starwood Capital Group）出售給一家名為Limulus的公司。
Guitars and turntables in rooms｜房間裡的吉他和轉盤
The first Ace Hotel opened in Seattle in 1999. Designed to appeal to creative people, the hotels rapidly became signifiers of fashionable urban districts with their bustling multifunctional lobbies, quirky facilities such as flower stores and barbershops, and rooms featuring guitars and turntables.
The chain now has eight hotels in the USA and is opening a branch in Toronto later this year. The most recent Ace Hotel opened earlier this year in Kyoto, Japan with interiors by Kengo Kuma and commune.
首家Ace酒店於1999年在西雅圖開業。這些酒店旨在吸引有創造力的人，其熙熙multi的多功能大堂，古怪的設施（如花店和理髮店）以及配備吉他和轉盤的客房，迅速成為時尚都市地區的標誌。
該連鎖店目前在美國擁有八家酒店，並將於今年晚些時候在多倫多開設一家分店。 最近的Ace酒店於今年早些時候在日本京都開業，擁有Kengo Kuma和公社的內飾。
Black Lives Matter backlash｜黑人生活至關重要
Ace Hotels faced a backlash earlier this year over an Instagram post by Ace Hotel New Orleans, which aimed to show solidarity for the Black Lives Matter movement.
This was met with a backlash from former employees, who criticised the company’s treatment of employees who are people of colour, LGBTQ or from minority groups.
In response, Ace Hotels’ president and partner Brad Wilson issued a statement announcing measure the group is taking to address the criticisms.
“Our paramount goal at Ace Hotel Group is to honor the vision of our founders who, as members of the LGTBQIA+ community, were devoted to creating a welcoming and inclusive experience — particularly for those who are marginalized,” Wilson wrote.
“The feedback we received in the past week made clear that in some instances, we have strayed from that vision.”
Ace Hotels在今年早些時候因Ace Hotel New Orleans的Instagram帖子而遭到強烈反對，該帖子旨在表達對Black Lives Matter運動的支持。
這引起了前僱員的強烈反對，他們批評該公司對待有色人種，LGBTQ或少數族裔僱員的待遇。
作為回應，Ace Hotels總裁兼合夥人布拉德·威爾遜（Brad Wilson）發表聲明，宣布該集團正在採取措施解決這些批評。
威爾遜寫道：“我們在Ace Hotel Group的首要目標是尊重我們創始人的願景，他們是LGTBQIA +社區的成員，致力於創造熱情和包容的體驗，尤其是對於那些被邊緣化的人們。”
“過去一周我們收到的反饋明確表明，在某些情況下，我們偏離了這一願景。”
London’s h Club to close｜倫敦的H俱樂部關閉
The news follows the announcement that London’s h Club, a members’ club for people in the creative industries, is also to close permanently.
The Covent Garden club, formerly known as the Hospital Club, blamed the closure on the pandemic.
“The Covid-19 pandemic is having a devastating effect on the hospitality industry and has created an uncertain future, especially in central London,” H Club said in a statement.
“Due to this and other changes globally within our organisation and after careful consideration, it is with a heavy heart that we regret to say that the Club will not be reopening its doors to members.”
The photograph of Ace Hotel London Shoreditch is by Peter Guenzel.
該消息發布之前，倫敦的h俱樂部（創意產業人士俱樂部）也將永久關閉。
科文特花園俱樂部（以前稱為醫院俱樂部）將這次關閉歸咎於大流行。
H Club在一份聲明中說：“ Covid-19大流行正在對酒店業造成毀滅性影響，並創造了不確定的未來，尤其是在倫敦市中心。”
“由於我們組織內部的這一變化以及其他全球變化，並且經過認真考慮，我們很遺憾地表示，俱樂部將不會重新向會員開放。”
倫敦肖爾迪奇Ace酒店照片由Peter Guenzel攝。
FROM:https://www.dezeen.com/2020/09/12/ace-hotel-shoreditch-closes-permanently/
