Phoenix International Media Center 鳳凰國際媒體中心
Phoenix International Media Center locates in the southwest corner of Chaoyang Park; the site area is 1.8 hectares. The total floor area of the building is 65,000m2 with a height of 55m. Apart from the media office, the broadcasting studios and the production offices, the building provides abundant of open spaces for the public to get interactive experiences, which expresses the unique operation concept of Phoenix Media. The logic of the design concept is to create an ecological environment shell embraces the Individual functional spaces as a building-in-building concept. The two independent office towers under the shell generate many shared public spaces. In the east and west parts of the shared spaces, there are continuous steps, landscape platforms, sky ramps and crossing escalators which fill the building of energetic and dynamic spaces. Furthermore, the building’s sculptural shape originates from the “Mobius Strip”. The sculptural shape provides the building a harmony relationship with the irregular direction of the existing streets, the sitting corner of the site, and the Chaoyang Park.
鳳凰國際傳媒中心位於朝陽公園西南角;場地面積為1.8公頃。該建築的總建築面積為65,000平方米，高度為55米。除了媒體辦公室，廣播工作室和製作辦公室外，該建築還為公眾提供了充足的開放空間，以獲得互動體驗，體現了鳳凰傳媒的獨特經營理念。設計理念的邏輯是創造一個生態環境，殼體將個體功能空間作為建築物內部概念。外殼下的兩個獨立辦公大樓產生了許多共享的公共空間。在共享空間的東部和西部，有連續的台階，景觀平台，天空坡道和穿越自動扶梯，充滿了充滿活力和動態空間的建築。此外，該建築的雕塑形狀源自“莫比烏斯帶”。雕塑形狀為建築與現有街道的不規則方向，場地的坐角和朝陽公園提供了和諧的關係。
Architects: BIAD UFo
Location: Beijing, China
Client: Phoenix Satellite Television
Project Year: 2009-2012
Project Area: 64973 sqm
Photographs: Courtesy of BIAD UFo
Rendering:Courtesy of BIAD UFoRendering
建築師：BIAD UFo
地點：中國北京
客戶：鳳凰衛視
項目年份：2009-2012
項目面積：64973平方米
照片：由BIAD UFo提供
渲染：由BIAD UFoRendering提供
The continuous integrity and the smooth surface of the building express the topological corporate culture of the Phoenix Media. The elevation difference between the southern and northern internal spaces are able to provide quality of sunlight, ventilation and landscape view to the office towers, meanwhile avoiding glare and noises for the broadcasting room. In addition, the elevation difference also avoids blocking the sunshine to the residential building at the northern direction.
建築的連續完整性和光滑表面體現了鳳凰傳媒的拓撲企業文化。 南部和北部內部空間之間的高度差異能夠為辦公樓提供高質量的陽光，通風和景觀，同時避免廣播室的眩光和噪音。 此外，高程差也避免了遮擋北方住宅樓的陽光。
In addition, energy-saving and low-carbon concepts are also applied in the building design. Instead of setting drain pipe on the smooth surface, the rainwater will be collected by dropping naturally along the structural ribs into the collection tank which locates at the bottom of the building. After being filtered, the rain water will be recycled to water the artistic waterscape and irrigation for landscape. Other than the aesthetic value of the architectural shape, during Beijing’s windy winter time, the smooth surface and round shape also mitigate the severe street wind effects from high-rise buildings. Meanwhile, the shell also provides a climate buffer space for the functional spaces as an “Green Coat”.
此外，節能和低碳概念也適用於建築設計。 雨水不是在光滑的表面上設置排水管，而是通過沿著結構肋自然地落入位於建築物底部的收集槽中來收集雨水。 經過過濾後，雨水將被回收用於澆灌藝術水景和灌溉景觀。 除了建築形狀的美學價值外，在北京多風的冬季，光滑的表面和圓形也減輕了高層建築的嚴重街道風影響。 同時，外殼還為功能空間提供了一個氣候緩衝空間，作為“綠色外套”。
The double layer exterior of the building can improve the comfort in the functional areas, and reduce the consumption of energy. Digital technology is applied to tailor the physical space of the exterior shell and the inside volume precisely in order to ensure the exact matches between seams. The cone-shaped shared space, which is 30 meters high, generates the chimney effect, which provides natural air ventilation to save energy during transitional seasons.
建築物的雙層外部可以提高功能區域的舒適度，並減少能量消耗。 應用數字技術精確定制外殼的物理空間和內部體積，以確保接縫之間的精確匹配。 錐形共用空間高30米，產生煙囪效應，在過渡季節提供自然通風，以節省能源。
Don’t you think it’s addictive?
Want to know more about the beauty of architecture?
Come and join our members to explore the beauty of architectural design.
覺得看得不過癮嗎？
想要知道更多建築之美嗎？
快來加入我們的會員，一同探索建築設計之美。
The above article is purely for appreciation and sharing purposes, as well as the construction of new technology and the public can be in-depth understanding of the information at the same time there are sources, will be able to query, no use of the document as a commercial transaction, if illegal, please inform the We will immediately remove the site, thank you for cooperation.
以上文章純粹作為欣賞及分享用途，以及將建築新型技術傳遞給與大眾能夠深入了解，同時資料還有來源，將可查詢，絕無使用該文件資料作為商業交易行為，如有違法請務必告知該網站我們將立即處理撤除，謝謝合作。
