On the afternoon of March 6, 2019, the Blu-ray Group seized a plot of land located in Xiaozhan Town, Jinnan District, Tianjin for a total price of 1.906 billion yuan. As can be seen in the documents published on the website of the Tianjin Land Exchange Center, the above-mentioned land uses commercial land, as well as residential, commercial, sports, transportation service sites and educational land. The purchase of the relevant land by Blu-ray means that the Fruit Man Industrial Project in Xiaozhan Town, Jinnan District, Tianjin has been officially confirmed. This is the third city where the fruit man planet officially entered after Dujiangyan and Kunming.
2019年3月6日下午，藍光集團以總價19.604億元斬獲位於天津津南區小站鎮的地塊。在天津土地交易中心網站公示的文件中可以看到，上述用地裡包含了經營性用地，以及住宅、商服、體育、交通服務場站用地以及教育用地。此次藍光買入相關地塊，意味著天津津南區小站鎮水果俠產業項目正式確權。這是繼都江堰、昆明後，水果俠星球正式進駐的第三座城市。
In January 2019, Tianjin Jinnan District Xiaozhan Town Government Work Report mentioned: deepening the urban texture and the historical context of “Bingmi”, compiling a global tourism plan, and building a “one core, one axis, three districts” tourism pattern, and started ” The tourism brand of Tianjin Century Watch Station. The landing of the Blu-ray Fruit Man planet project is a top priority.
It is understood that the project of Blu-ray Jinnan District covers an area of 665 mu. Based on the “training culture and rice cultivation culture” of Xiaozhan Town, it will create a theme park, theme commercial street, school and ecological residence with the culture of rice peasants as the core. After completion, Tianjin Fruit Man Planet includes five major themes: magic experience, climbing interactive experience, natural science and pet interaction, speed competition, training and education, including business, entertainment and shopping.
2019年1月，天津津南區小站鎮政府工作報告中提到：深入挖掘城鎮肌理與“兵米”歷史文脈，編制全域旅遊規劃，構建“一核一軸三區”旅遊格局，打響“百年天津看小站”的旅遊品牌。藍光水果俠星球項目的落地，就是重中之重。
據了解，藍光津南區項目總佔地665畝，立足小站鎮“練兵文化、稻耕文化”，將打造以稻兵文化為核心的主題樂園、主題商業街、學校、生態住宅。建成後的天津水果俠星球包括魔法體驗、攀爬互動體驗、自然科普萌寵互動、速度競技、培訓教育等五大主題模塊，在商業模式上囊括餐飲、娛樂和購物。
On April 28th, 2017, Blu-ray Travel’s first fruit man planet officially opened in Dujiangyan. According to public data, the project attracted more than 2 million passengers in the first year of its operation. It can be so efficient and accurate in a short time. Group adsorption, which is rare in the current travel market. The Tianjin Fruit Man Planet is an upgrade of the Blu-ray Wen Biao Fruit Man Product Series 4.0. Tianjin Fruit Man Planet aims to create a unique culture, social entertainment and competitive sports. Social, situational interpretation of the network red and other series of benchmarks.
Blu-ray Wen Biao is leading the new process of Chinese cultural travel with its unique core competitiveness.
2017年4月28日，藍光文旅旗下首個水果俠星球在都江堰正式開業，公開數據顯示，該項目開業首年就吸引客流量超過200萬人次，短時間內能有如此高效、精準的客群吸附力，這在當前的文旅市場中實在難得。此次天津水果俠星球，則是藍光文旅水果俠產品系4.0升級之作，天津水果俠星球以“津冀新生活社交娛樂中心”為目標，塑造稻兵特色文化、親子娛樂人氣、競技運動社交、情景演繹網紅等系列標杆。
藍光文旅，正以自身獨特核心競爭力引領中國文旅新進程。
In 2017, Blu-ray Travel launched the original IP Fruit Man series, which represented the birth of a “new species” in the domestic cultural tourism industry and shaped the core competitiveness of Blu-ray.
The layout of the whole business industry, the seven major formats to meet the needs of the entire customer level of the market. The 30-group group is tailor-made for the city, which enables the fruit man planet to adapt to local conditions, according to the different characteristics, culture and economic level of each city, select the corresponding modules to combine. Let Fruit Man Planet be able to operate efficiently and meet the personalized market needs of local customers.
The one-stop operation system created by Blu-ray Wenlv has ensured the rapid presentation of projects from 15 months to the planning, design, construction and operation management.
2017年，藍光文旅推出原創IP水果俠系列產品，代表著一個國內文旅產業“新物種”的誕生，塑造了藍光文旅的核心競爭力。
全業態產業佈局，七大業態滿足市場全客層需求。 30大組團，為城市量身定做，這使得水果俠星球能夠因地制宜，根據各個城市不同的特點、文化、經濟水平，選擇相應的模塊進行組合。讓水果俠星球既能高效投入運營，又能符合當地客群個性化的市場需求。
藍光文旅創造的一條龍運營體系，從前期策劃，規劃設計，建設施工到運營管理的全流程管理，確保各項目15個月快速呈現。
The person in charge of Blu-ray Wenlv said that he would fully learn from the previous experience of Dujiangyan Fruit Man Planet and add a new strategy to upgrade, including the local cultural refinement of Tianjin Station, the introduction of exotic customs and innovative expression, comprehensively throughout the comprehensive interpretation. , Creative City County Explosion Network Red Project, software and hardware into integrated operations and so on.
藍光文旅相關負責人表示，將充分借鑒此前都江堰水果俠星球的運營經驗，並加入全新策略升級打造，包括對天津小站當地的文化提煉再造，異域風情的引入和創新表達，全面貫穿綜合演繹，創意城縣爆款網紅項目，軟硬件投入綜合運營等等。
Today, the amusement park has a far-reaching influence on the cultural tourism industry. Strengthening the construction of theme parks and IP is of great significance for the development of the local economy and the improvement of residents’ living standards and consumption levels. It also puts higher demands on investment enterprises. Innovation and development and cultural originality are strong support in the fierce competition and an important support for the healthy development of the Chinese travel industry.
The landing of the Blu-ray Fruit Man Planet in Tianjin is an important manifestation of the high growth of Blu-ray.
In the future, Blu-ray Travel Group is committed to creating more paradise and performing arts towns, integrating performing arts, sports, technology, experience and paradise, closely following the direction of urban development and industrial planning, promoting high development through group development and unified operation. Frequent visits to the community, the construction of a one-stop social center, in the national map to light the brilliant starry sky of the cultural tourism industry.
在遊樂園對文旅產業影響日益深遠的今天，加強主題樂園和IP的建設對發展地方經濟，提高居民生活水平及消費水平具有重要的意義，也對投資企業提出了更高的要求。創新發展力和文化原創力是激烈競爭中的強大支撐，亦是中國文旅行業健康發展的重要支撐。
藍光水果俠星球此次落地天津，是藍光高成長性的重要體現。
而未來，藍光文旅集團致力於打造更多樂園及演藝小鎮，將演藝，體育，科技，體驗，樂園融為一體，緊扣城市發展方向和產業規劃，通過組團開發和統一運營，促進高頻次客群到訪，建造一站式社交中心，在全國版圖內點亮文旅產業的燦爛星空。
