Ever since 2012, the hits have kept on coming for SeaWorld. Despite the fact that SeaWorld Orlando is currently the least expensive major theme park to visit in central Florida, has an annual passholder program with serious perks, and offers some truly aggressive deals and discounts, SeaWorld has really been struggling over the past few years, hitting attendance lows in 2014, 2015, 2016, and 2017. However, after years and years of bad news, it looks like things may finally be turning around for good for SeaWorld.

After a really good second quarter, and an even better third quarter, it looks like SeaWorld is continuing to build on its positive momentum, with its fourth quarter and year-ending results showing big gains in attendance, revenue and more.

自2012年以來,海洋世界的熱門歌曲不斷湧現。 儘管奧蘭多海洋世界是目前佛羅里達州中部最便宜的主要主題公園,但每年都有一個帶有嚴重額外津貼的通行證計劃,並提供一些真正激進的優惠和折扣,海洋世界在過去幾年裡一直在苦苦掙扎, 2014年,2015年,2016年和2017年的出勤率低點。然而,經過多年和多年的壞消息,看起來好像海洋世界的事情可能終於好轉。

在經歷了非常好的第二季度以及更好的第三季度之後,看起來海洋世界繼續在其積極勢頭的基礎上繼續發展,其第四季度和年終結果顯示出席人數,收入增加等。

 

Attendance continues to grow year over year

出勤率繼續逐年增長

Though attendance at SeaWorld parks have been on a downward slump since 2013, it looks like SeaWorld is starting to recover. After positive gains in the second and third quarter, attendance once again increased year over year, hitting 4.6 million visitors (across all parks) up about 300,000 from 2017’s fourth quarter. For the entire 2018 year, 22.6 million guests visited SeaWorld parks, up 9 percent year-over-year.

During an earnings call SeaWorld Cheif Operating Officer John Reilly said a “We are pleased with our strong fourth quarter and full year financial performance. Throughout the fourth quarter and fiscal year, we have been focused on improving our execution with more effective pricing strategies, enhanced marketing and communications initiatives and the introduction of more compelling new rides, attractions and events. These efforts have led to strong attendance and revenue growth on a quarterly and annual basis”

雖然海洋世界公園的參與人數自2013年以來一直處於下滑狀態,但看起來海洋世界正在開始復蘇。 在第二和第三季度取得積極進展後,出席人數再次同比增長,從2017年第四季度開始,有460萬遊客(所有公園)達到約300,000人次。 整個2018年,2260萬嘉賓參觀了海洋世界公園,同比增長9%。

在收益電話會議期間,SeaWorld Cheif運營官John Reilly表示:“我們對第四季度和全年的強勁財務表現感到滿意。 在整個第四季度和財政年度,我們一直致力於通過更有效的定價策略,增強的營銷和溝通計劃以及引入更具吸引力的新遊樂設施,景點和活動來提高執行力。 這些努力使得每季度和每年的出席率和收入增長強勁“

Another factor that could be contributing to higher attendance is lower admissions prices, as SeaWorld continues to market itself as a budget alternative to Disney and Universal. However, even though revenue from admission may be down due to lowering prices, there’s still more good news for SeaWorld where the finances are concerned…

另一個可能導致出席人數增加的因素是入學價格下降,因為海洋世界繼續將自己作為迪斯尼和環球影業的預算替代品。 然而,儘管由於價格下降而入場收入可能下降,但海洋世界的財務狀況仍有更多好消息……

 

Revenue continues to climb, and SeaWorld expects this trend to continue

收入繼續攀升,海洋世界預計這一趨勢將持續下去

According to SeaWorld’s financial report, revenue for last year rose to $1.37 billion, up 8.6 percent from the previous year. In addition, adjusted earnings for the quarter also increased to $64.6 million, an improvement of $16.2 million, or 33 percent, from 2017.

This is definitely a positive trend, and SeaWorld has said they expect the good new to keep coming, aiming for $475 million to $500 million in adjusted earnings by 2020,after which SeaWorld will have several new attractions open across its family of parks, and SeaWorld Orlando will (hopefully) see increased traffic from guests visiting nearby Walt Disney World who are stopping by this park on their way to or from Star Wars: Galaxy’s Edge.

根據海洋世界的財務報告,去年的收入增至13.7億美元,比上年增長8.6%。 此外,本季度的調整後收益也增加至6460萬美元,比2017年增加了1620萬美元,即33%。

這絕對是一個積極的趨勢,海洋世界已經表示他們希望新的產品能夠繼續發展,目標是到2020年調整後的收益為4.75億美元至5億美元,之后海洋世界將在其公園家族中開闢幾個新的景點,以及海洋世界 奧蘭多將(希望)看到來自附近的沃爾特迪斯尼世界的客人的交通量增加,他們在前往或離開星球大戰:銀河邊緣的路上停在這個公園。

 

SeaWorld’s new CEO won’t be making any dramatic changes to current business strategy

海洋世界的新CEO不會對當前的商業戰略做出任何重大改變

Just last month SeaWorld named former Carnival Cruise Lines executive Gus Antorcha as its new Chief Executive Officer, And though Antorcha will of course bring his own vision to the company, the new CEO made the following statement shortly after accepting the job, which seems to indicate that things will be run in a very familiar way.

“I am thrilled to have joined this team at such an exciting time for our Company as we close out a strong year and enter into 2019. While we delivered stronger financial results in 2018, we continue to believe there remains significant additional opportunity for improvement. We will continue to focus on improving our pricing strategies and our marketing and communication initiatives, introducing more compelling new rides, attractions and events across our park portfolio each year and reducing unnecessary costs and improving efficiencies across our park portfolio and in the park support center. Our team is committed to continue to drive top-line and bottom-line results and to operating more efficiently than ever before.”

While its impossible to know for sure if SeaWorld will keep this forward momentum going in 2019 and beyond, it looks like the bad news for this family of parks has finally subsided, and the epic comeback that fans have wished for this park could finally be here. What do you think? Is SeaWorld finally back in a good place?

就在上個月,海洋世界將前Carnival Cruise Lines執行官Gus Antorcha命名為新的首席執行官,雖然Antorcha當然會為公司帶來自己的願景,但新CEO在接受這項工作後不久發表了以下聲明,這似乎表明事情將以一種非常熟悉的方式運行。

“我很高興能夠在這個激動人心的時刻加入這個團隊,因為我們結束了強勁的一年並進入2019年。雖然我們在2018年取得了更好的財務業績,但我們仍然認為仍有很大的改善機會。我們將繼續專注於改善我們的定價策略以及我們的營銷和溝通計劃,每年在我們的公園組合中引入更具吸引力的新遊樂設施,景點和活動,並減少不必要的成本,提高公園組合和公園支持中心的效率。我們的團隊致力於繼續推動頂線和底線業績,並以前所未有的高效運營。“

雖然不可能確定海洋世界是否會在2019年及以後保持這種前進的勢頭,但看起來這個公園家族的壞消息終於平息了,粉絲們希望這個公園的史詩般的複出終於可以來到這裡了。 。你怎麼看?海洋世界終於回到了一個好地方嗎?

FROM:https://www.themeparktourist.com/news/20190306/36711/seaworld-sees-big-attendance-bump-most-recent-quarter

 

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