China is becoming the world’s largest theme park market and the most competitive theme park market.

According to incomplete statistics, since 2018, there have been dozens of new theme parks in China, with a total investment of about 300 billion yuan. The domestic giants such as OCT, Wanda, Shengya, Fosun and Haichang all have theme parks opening. customer. At the same time, international theme park groups such as Merlin Entertainment Group and Sixiqi Group also have “small moves” in China.

中國正成為全球最大主題樂園市場,同時也是競爭最激烈的主題樂園市場。

據不完全統計,2018年以來,國內新落地的主題樂園數量達數十家,總投資約3000億元,華僑城、萬達、聖亞、復星、海昌等國內巨頭,均有主題樂園開園迎客。同時,默林娛樂集團、六旗集團等國際主題樂園集團也在國內有“小動作”。

 

Some reports predict that by 2020, China’s theme park retail sales will reach 12 billion US dollars, an increase of 367% compared with 2010, and the daily average number of tourists will exceed 330 million.

 

In 2019, what other theme parks will be opened in succession? How will the giants’ battle for hegemony rewrite the domestic offline entertainment map? In this issue, the new travel industry will take stock.

有報告預測,到2020年,中國的主題樂園零售額將達到120億美元,較2010年增長367%,日均遊客數量將超過3.3億人次。

 

2019年,還有哪些主題樂園將陸續開業?巨頭們的爭霸之戰將如何改寫國內線下娛樂版圖?本期新旅界將一一盤點。

 

Disney, Universal Studios, and Six Flags are known as the world’s three major theme parks, all of which have entered the Chinese theme park market. The current number of domestic theme parks has soared, and the international giants have “strongly invaded” and the domestic market competition is fierce.

 

Judging from the prospects, the domestic theme park market is huge and maintains a relatively high growth rate. Therefore, what is lacking in the country is not the market demand, but the theme park of high quality and continuous innovation. In this regard, Disney, Universal Studios, Six Flags and other giants have seized the market and quality demand and made a strong layout in the Chinese market.

迪士尼、環球影城、六旗號稱全球三大主題樂園,它們都已經進入中國主題樂園市場。當下國內主題樂園數量暴增,加上國際三巨頭強勢“入侵”,國內市場競爭堪稱慘烈。

 

從前景預測來看,國內主題樂園市場巨大,且保持較高幅度增長。因此,國內缺的並非市場需求,而是高品質及持續創新的主題樂園。在這方面,迪士尼、環球影城、六旗等巨頭就緊緊抓住市場和品質需求,在中國市場進行強勢佈局。

In April 2018, Shanghai Disneyland’s “Toy Story” park opened, making Shanghai Disney the fastest Disney Resort in the world. On January 23, 2019, Shanghai Disney announced the addition of the “Crazy Animal City” park. It is scheduled to start later this year.

 

At the same time, in addition to maintaining continuous innovation, after Disney’s Shanghai project, Disney clearly stated that the “seventh theme park” is expected to land in China. As the first international giant to enter the Chinese market, Disney has already enjoyed the Chinese market cake earlier than Universal Studios and Six Flags, but Universal Studios and Six Flags are not to be outdone, and their style of play has its own characteristics.

 

The investment scale of Beijing Universal Studios is as high as 41.4 billion yuan, far exceeding Shanghai Disney’s total investment of 34 billion yuan. A few days ago, the Beijing Tongzhou Cultural Tourism Zone Management Committee news, the main project of the first phase of the Beijing Global Theme Park and Resort Project has entered the market in full, starting the basic construction, and plans to complete the construction in 2020. The planning and design work for the earth-filling project of the Beijing Global Resort and the first phase of the project has been completed. At the same time, the new project management center has been officially completed and put into use.

 

In terms of supporting facilities, Beijing Municipal Government supporting infrastructure has been supported by Universal Studios. At present, the construction of Metro Line 7 Dongyan and Batong Line South Extension and Universal Studios Metro Station is progressing rapidly. It is expected to open to traffic at the end of 2019, to Universal Studios. The opening of the park provides protection. The first deputy director of the first company, Li Wang, said that the first company has adopted multi-level construction schedule control and is very confident that the first phase of the Beijing Global Theme Park and Resort Project will be opened as scheduled.

 

Another international giant, Six Flags is different from Disney and Universal Studios. In China, it has teamed up with Shanshui Wenyuan Group to deploy a total of 11 Six Flags Parks in three projects, namely, the Shandong Mountain Water Theme Town Six Flags Park and the Chongqing Landscape Theme. The town’s Six Flags Park and Nanjing Six Flags Park Group are scheduled to be put into operation at the end of 2019, 2020 and 2021 respectively. As the “pioneer” of the Chongqing Six Flags Project, the Chongqing Mountain Water Theme Town – Six Flags Digital Experience Park was opened on December 28, 2018.

 

According to the financial report, in 2017, the business income of Six Flag Group reached US$1.4 billion, and the cumulative number of tourists was 30.4 million. In the past 60 years, Liuqi’s roller coaster, theme Ferris wheel, and water park have impressed visitors.

2018年4月,上海迪士尼樂園的“玩具總動員”園區開放,使上海迪士尼成為迄今擴建速度最快的迪士尼度假區;2019年1月23日,上海迪士尼宣布新增“瘋狂動物城”園區,建造計劃於今年晚些時候啟動。

 

同時,迪士尼除了保持持續創新,繼上海項目之後,迪士尼明確表示“第七個主題公園”有望落地中國。作為最早進入中國市場的國際巨頭,迪士尼已經比環球影城和六旗更早享受中國市場蛋糕,但環球影城和六旗也不甘示弱,其打法各有特點。

 

北京環球影城投資規模高達414億元,遠超上海迪士尼的總投資340億元。日前,北京通州文化旅遊區管理委員會消息,北京環球主題公園及度假區項目一期主體工程已經全面進場,開始基礎施工,計劃2020年建設完成。北京環球度假區土方填墊工程及項目一期全部工程的規劃設計工作已經完成,同時,全新的項目管理中心正式落成並投入使用。

 

在配套方面,北京市政配套基礎設施給予環球影城支持,目前,地鐵7號線東延和八通線南延以及環球影城地鐵站工程進度很快,預計2019年年底通車,對環球影城開園提供了保障。首寰公司常務副總監理王他一表示,首寰公司採取多級施工進度控制,非常有信心實現北京環球主題公園及度假區項目一期如期開園。

 

另一國際巨頭,六旗跟迪士尼和環球影城不同的是,在中國聯手山水文園集團佈局三地項目共11家六旗樂園,分別是浙江山水主題小鎮六旗樂園、重慶山水主題小鎮六旗樂園、南京六旗樂園群,這三個項目分別計劃於2019年底、2020年和2021年投入運營。作為重慶六旗項目的“先鋒”,重慶山水主題小鎮—六旗樂園數字體驗園已於2018年12月28日開放。

 

財報顯示,2017年,六旗集團營業創收達14億美元,累計遊客量為3040萬人次。過去近60年,六旗的過山車、主題摩天輪、刺激水樂園等項目給遊客留下深刻印象。

 

Or by the “invasion” of international giants such as Disney, or coveting China’s huge market demand, in 2018, it can be said that the theme park giants broke out in the year, such as OCT, Wanda, Haichang, Fosun and other theme parks.

或是受迪士尼等國際巨頭“入侵”衝擊,或是垂涎中國巨大的市場需求,2018年,可謂國內主題樂園巨頭爆發之年,諸如華僑城、萬達、海昌、復星等均有主題樂園開園。

In 2018, Qingdao and Nanjing Wanda Park opened in April and June respectively, and the total investment of the two companies exceeded 10 billion. However, people familiar with the matter said to the new travel industry that “in 2018, the performance of Wanda Park in many places was sluggish.” Zheng, the general manager of Nanjing Wanda Travel City, also took the initiative to leave.

 

Huayi Brothers Film World (Suzhou), which opened on July 23, 2018, had a few projects in the park that were not perfect. However, in order to open the park before the release of “The Four Kings of Di Renjie”, there were more traces of work.

 

Huayi Brothers has higher expectations for the park and the film, but the performance forecast released by Huayi Brothers on January 30 shows that the expected loss in 2018 is over 980 million yuan, which is a huge contrast to the net profit of 828 million yuan in 2017. . Huayi Brothers said that the main reasons for the loss of net profit include “the box office of “Die Renjie’s Four Kings” and other box office failed to meet expectations” and “the revenue of brand authorization and real entertainment sector decreased compared with the same period of last year”.

 

Shanghai Haichang Ocean Park, which officially opened on November 16, 2018, was forecasted before its opening. The first annual operation was over 4 million visitors.

 

The Atlantis Water World, a subsidiary of Fosun Tourism Culture, opened in May 2018 and was commissioned until the end of the third quarter of 2018, contributing 490 million yuan in revenue. Financial information shows that Fosun’s tourism culture has suffered consecutive losses in the past three years. The latest performance forecast shows that Fosun’s tourism culture turned into a profit in 2018, with a net profit of 350 million yuan.

 

Next, there will be more theme parks in the country, including the Six Flags of the United States, as well as the domestic OCT, Fonte, Sunac, Wanda, Changlong, etc. In 2019 and beyond, can domestic giants break through?

 

2018年,青島和南京万達樂園分別於4月和6月開業,這兩家總投資額均過百億。但知情人士此前向新旅界表示,“2018年,多地萬達樂園業績低迷。”南京万達文旅城總經理鄭某也於不久前主動離職。

 

2018年7月23日開業的華誼兄弟電影世界(蘇州),當時該園區內尚有少數項目未完善,但為了趕在《狄仁傑之四大天王》上映前開園,趕工痕跡較多。

 

華誼兄弟對該園區及電影抱有較高預期,但華誼兄弟於1月30日發布的業績預告顯示,2018年預計虧損超9.8億元,相比2017年8.28億元的淨利潤反差巨大。華誼兄弟表示,淨利潤虧損的主要原因包括“《狄仁傑之四大天王》等票房未達預期”、“品牌授權與實景娛樂板塊收入較上年同期有所下降”等。

 

2018年11月16日正式開園的上海海昌海洋公園,開業前就對外預測,首個運營年遊客量超400萬人次。

 

復星旅遊文化旗下的亞特蘭蒂斯水世界於2018年5月開業,試營業至2018年三季度末,貢獻營收4.9億元。財務信息顯示,復星旅遊文化過去三年連續虧損。最新的業績預告顯示,復星旅遊文化2018年扭虧為盈,預計淨利潤3.5億元。

 

接下來,國內還將陸續有更多主題樂園開園,其中就包括美國六旗,還有國內的華僑城、方特、融創、萬達、長隆等,2019年及以後,國內巨頭能否突圍?

 

The new travel industry has found that in 2019, another large number of theme parks in China will be opened soon. The total investment of the 35 theme parks counted exceeds 450 billion yuan. Among them, the highest investment amount is Guangzhou Rongchuang Wenlv City 50 billion yuan; secondly, the total investment of Wuxi Rongchuang Wenlv City and Wuhan World Trade Carnival is 40 billion yuan, and the other half of the theme park investment amount is over 10 billion yuan.

新旅界梳理髮現,2019年國內又一大批主題樂園即將開園,所統計的35家主題樂園總投資之和超過4500億元。其中,投資額最高的是廣州融創文旅城500億元;其次,無錫融創文旅城和武漢世貿嘉年華總投資均為400億元,其它半數的主題樂園投資額均過百億元。

The relevant person in charge of Sunac confirmed to the new travel industry that Guangzhou Rongchuang Wenlv City is scheduled to open in June 2019, with a water park and a snow park. According to reports, Guangzhou Rongchuang Wenlv City has a ski area of ​​over 70,000 square meters, and the area is in the forefront of the country, which is one of the key projects of the city.

The 2019 key project plan released by the Guangzhou Municipal Government recently showed that the construction phase of Huadu Cultural Tourism City (ie, Guangzhou Sunachuang Cultural Tourism City) was “completed”. At the end of 2018, the accumulated investment was 36.1 billion yuan; in 2019, it plans to invest 56. 100 million yuan, the specific work content is civil construction and completion acceptance.

 

The total investment amount of 50 billion yuan in Guangzhou Rongchuang Wenlv City is already high in the country. Now, after being taken over by China, can the operation of the city be worth 50 billion yuan? In contrast, Guangzhou Changlong plans to invest a total of 25.2 billion yuan in 1996-2000, which is only half of Guangzhou Sun Chuangwen Tourism City, and the investment as of the end of 2018 was 21.7 billion yuan, but Guangzhou Changlong is in China. The success is amazing.

 

Qingyuan Changlong, which also planned to open in 2019, plans to invest a total of 30 billion yuan, which has exceeded the total investment of Guangzhou Changlong by 4.8 billion yuan. At the beginning of 2018, Su Zhigang, chairman of Changlong Group, revealed in an interview that Qingyuan Changlong will be completed and opened at the end of 2019. Through the layout of Guangzhou, Zhuhai and Qingyuan, the tourism dream will be realized, and the number of tourists entering the park will reach 100 million.

融創相關負責人向新旅界確認,廣州融創文旅城計劃於2019年6月開業,有水樂園和雪場的業態。據透露,廣州融創文旅城有著超7萬平米的滑雪場,面積在全國位居前列,這也是該文旅城的重點項目之一。

廣州市政府日前發布的2019年重點項目計劃顯示,花都文化旅遊城(即廣州融創文旅城)的建設階段為“竣工”,2018年底累計已完成投資361億元;2019年計劃投資56億元,具體工作內容為土建施工和竣工驗收。

 

廣州融創文旅城500億元的總投資額在全國已屬高規格,如今被融創中國接手以後,該文旅城的經營能否對得起其500億元投資?相比之下,廣州長隆計劃1996-2000年間總投資252億元,該數字僅為廣州融創文旅城的一半,而且截至2018年底的投入才217億元,但廣州長隆在國內的成功令人驚嘆。

 

同樣曾計劃2019年開業的清遠長隆,計劃總投資高達300億元,已經超出廣州長隆總投資額48億元。 2018年初,長隆集團董事長蘇志剛接受采訪時透露,清遠長隆將在2019年底建成開業,通過廣州、珠海、清遠三地佈局把旅遊夢做實,實現年入園遊客數量達上億人次。

The new travel industry learned from Qingyuan Changlong official website that on November 11, 2015, the Qingyuan Changlong project was started; on December 28, 2016, the main project and hotel group of the forest theme park started, and it is planned to be completed in 2019. The grand celebration of the 30th anniversary of the establishment of the company.

 

However, the Qingyuan Changlong project has been repeatedly transmitted several times, causing the project to “stop work” due to special reasons. In October 2018, according to Qingyuan Daily, Changlong Group participated in the special recruitment fair of Qingyuan City. Its responsible person, Mr. Liang, said that Qingyuan Changlong was in an orderly promotion, and the construction progress was slowed because the infrastructure around the project was not perfect. . In 2019, whether Qingyuan Changlong can open the park as scheduled, and whether the operation can reach expectations after opening is still unknown.

 

In addition, in 2019, there will be many giant theme parks such as Wuxi Wanda Travel City, Wuhan World Trade Carnival, Caohai Wanda City Theme Park, Taihu Dragon Dream Park and Nanjing Happy Valley. In 2020, Beijing Universal Studios, Giants such as Chongqing Six Flags Park continue to take the stage. In addition, the Nanjing Shanshui Six Flags Theme Park Project was also opened in 2018 with a total investment of 35 billion yuan. It is planned to be completed in 2024.

 

The international giants are rushing to land, and domestic players are not willing to show weakness. What kind of story will the Chinese theme park industry write in the fierce competition? The new travel industry (LvJieMedia) will continue to pay attention.

新旅界從清遠長隆官網獲悉, 2015年11月11日,清遠長隆項目開建;2016年12月28日,森林主題樂園主體工程暨酒店群開工,計劃於2019年建成開業,作為長隆成立30週年大慶的隆重獻禮。

 

但清遠長隆項目此前曾多次被傳,因特殊原因導致項目“停工”。 2018年10月,據清遠日報報導,長隆集團參加清遠市專場招聘會,其負責人梁先生表示,清遠長隆在有序推進中,而施工進度放緩是由於項目周邊部分基礎設施未完善。 2019年,清遠長隆能否如期開園迎客,開業後經營能否達預期,目前還是未知數。

 

此外,2019年還將有無錫萬達文旅城、武漢世貿嘉年華、草海萬達城主題樂園、太湖龍之夢樂園、南京歡樂谷等多個巨頭主題樂園計劃開業;2020年,北京環球影城、重慶六旗樂園等巨頭繼續走上舞台。另外,南京山水六旗主題樂園項目也於2018年開建,總投資350億元,計劃2024年建設完成。

 

國際巨頭們搶灘登陸,國內玩家們不甘示弱,中國主題樂園行業在激烈競爭中,將譜寫出什麼故事?新旅界(LvJieMedia)將持續關注。

FROM:https://mp.weixin.qq.com/s/1zl8W9EdqenjvCFdIFzFnA

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